.
Philip R. Cateora et John M. Hess - International Marketing
Référence B-509-132
ISBN-10 0256079536
ISBN-13 9780256079531
Format Broché
Pages 854

Livre d'occasion

International Marketing

de Philip R. Cateora et John M. Hess

Édition 7th Revised edition 1990
Chez Irwin Professional Publishing
B Bon
Légères traces d’usure sur la couverture. Couverture différente. Edition 1990.

Même livre, autres offres

  • B Bon
    14,27 VOIR
  • Ancien livre de bibliothèque. Légères traces d’usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Couverture différente. Edition 1990.
RÉSUMÉ

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

14,27 dont 1,43 € reversés au partenaire donateur et 0,71 € reversés à nos partenaires caritatifs.