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F.Robert Dwyer - Business Marketing: Connecting Strategy, Relationships and Learning
Référence A-770-574
ISBN-10 0071123326
ISBN-13 9780071123327
Format Broché
Pages 725

Livre d'occasion

Business Marketing: Connecting Strategy, Relationships and Learning

de F.Robert Dwyer

Édition International student edition 2001
Chez McGraw-Hill Publishing Co.
B Bon
Edition 2001.
RÉSUMÉ

This text is aimed at the undergraduate business marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. It also includes comprehensive coverage of how marketing fits in and contibutes to every organization. Technology is emphasized throughout the text, as are customers - especially in chapters on marketing opportunities and developing and managing products.

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