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Couverture du produit · Marketing of High-Technology Products and Innovations

Livre Marketing of High-Technology Products and Innovations

Couverture du produit · The End of Marketing as We Know It

Livre The End of Marketing as We Know It

Couverture du produit · Market-driven Management: Strategic and Operational Marketing

Livre Market-driven Management: Strategic and Operational Marketing

Jean-Jacques Lambin

Couverture du produit · Advertising and Promotion: An Integrated Marketing-Communications Approach

Livre Advertising and Promotion: An Integrated Marketing-Communications Approach

George E. Belch et Michael A. Belch

Couverture du produit · Taking Sides: Clashing Views on Controversial Issues in Marketing

Livre Taking Sides: Clashing Views on Controversial Issues in Marketing

Bart Macchiette et Roy Abhijit

Couverture du produit · Service Management and Marketing: A Customer Relationship Management Approach

Livre Service Management and Marketing: A Customer Relationship Management Approach

Christian Grönroos

Couverture du produit · Winning Market Leadership – Strategic Marketing Planning for Technology–Intensive Businesses

Livre Winning Market Leadership – Strategic Marketing Planning for Technology–Intensive Businesses

Couverture du produit · Marketing in Manageable Bites: For Busy Managers and Overworked Students

Livre Marketing in Manageable Bites: For Busy Managers and Overworked Students

Couverture du produit · The Engaged Customer: New Rules of Internet Direct Marketing, The

Livre The Engaged Customer: New Rules of Internet Direct Marketing, The

Hans Peter Brondmo

Livre Commitment-Led Marketing: The Key to Brand Profits is in the Customer&x2032s Mind

Jan Hofmeyr et Butch Rice

Couverture du produit · The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Livre The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century

Couverture du produit · Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life

Livre Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy, and Become Customers for Life

Daniel S. Janal

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