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Jack G. Hardy - The Core Value Proposition: Capture the Power of Your Business Building Ideas
Référence B-333-524
ISBN-10 1412049377
ISBN-13 9781412049375
Format Broché
Pages 106

Livre d'occasion

The Core Value Proposition: Capture the Power of Your Business Building Ideas

de Jack G. Hardy

Édition 2005
Chez Trafford Publishing
B Bon
Ancien livre de bibliothèque. Légères traces d’usure sur la couverture. Salissures sur la tranche. Edition 2005.
RÉSUMÉ

The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process. First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition. Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services. The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.

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