

Référence | B-333-524 |
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ISBN-10 | 1412049377 |
ISBN-13 | 9781412049375 |
Format | Broché |
Pages | 106 |
The Core Value Proposition introduces a more powerful anchor, a new starting point within an easy to understand 4-step business-building process. First, detect, create and select viable innovative business building ideas. Then use 5 Value Drivers to define the Idea's core values and create a Core Value Proposition. Give life to the idea by proving it really is workable. After that, develop a compelling business plan with the Core Value Proposition as its nexus... tailor its content to your specific communications purpose. Defining the 5 Value Drivers shapes a systematic process for gathering information and experience. Long term, Core Value Proposition is a continuing source of strength, growth and renewal for your company's products and services. The Core Value Proposition and its 5 Value Drivers provide a simplified, more fluid form of planning. Their focus generates synergy within the dynamics of creating products and services that are competitively unique.