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Référence B-478-082
ISBN-10 0521681596
ISBN-13 9780521681599
Format Broché
Pages 720

Livre d'occasion

Industrial Organization: Markets and Strategies

de Paul Belleflamme

Édition 1 2010
Chez Cambridge University Press
B Bon
Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Pages cornées. Edition 2010.
RÉSUMÉ

Industrial Organization: Markets and Strategies provides an up-to-date account of modern industrial organization that blends theory with real-world applications. Written in a clear and accessible style, it acquaints the reader with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. It covers a wide range of topics including recent developments on product bundling, branding strategies, restrictions in vertical supply relationships, intellectual property protection, and two-sided markets, to name just a few. Models are presented in detail and the main results are summarized as lessons. Formal theory is complemented throughout by real-world cases that show students how it applies to actual organizational settings. The book is accompanied by a website containing a number of additional resources for lecturers and students, including exercises, answers to review questions, case material and slides.

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