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Référence B-477-974
ISBN-10 1843343053
ISBN-13 9781843343059
Format Broché
Pages 236

Livre d'occasion

Marketing the Best Deal in Town: Your Library

de Nancy Rossiter

Édition 2008
Chez Chandos Publishing
B Bon
Ancien livre de bibliothèque. Légères traces d’usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 2008.
RÉSUMÉ

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

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