.
John Stapleton, Michael J. Thomas et M. J. Thomas - How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market
Référence A-738-985
ISBN-10 0566077841
ISBN-13 9780566077845
Format Non relié
Pages 352

Livre d'occasion

How to Prepare a Marketing Plan: A Guide to Reaching the Consumer Market

de John Stapleton, Michael J. Thomas et M. J. Thomas

Édition 5th Revised edition 1998
Chez Gower Publishing Ltd
B Bon
Ancien livre de bibliothèque. Sans jaquette. Edition 1998.
RÉSUMÉ

Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.

8,40 dont 0,84 € reversés au partenaire donateur et 0,42 € reversés à nos partenaires caritatifs.