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Martin J. Gannon - Understanding Global Cultures: Metaphorical Journeys Through 23 Nations
Référence B-349-974
ISBN-10 0761913297
ISBN-13 9780761913290
Format Broché
Pages 488

Livre d'occasion

Understanding Global Cultures: Metaphorical Journeys Through 23 Nations

de Martin J. Gannon

Édition 2nd Revised edition 2001
Chez SAGE Publications Inc
A Très bon
Edition 2001.
RÉSUMÉ

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives. New nations in the edition include: Thailand Saudi Arabia Brazil Poland Korea Malaysia Mexico Portugal

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