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William Leiss et etc. - Social Communication in Advertising: Persons, Products and Images of Well-Being
Référence B-349-225
ISBN-10 0415903548
ISBN-13 9780415903547
Format Broché
Pages 340

Livre d'occasion

Social Communication in Advertising: Persons, Products and Images of Well-Being

de William Leiss et etc.

Édition New ed of 2 Revised ed 1997
Chez Routledge
B Bon
Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1997.
RÉSUMÉ

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

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