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Arch G. Woodside et E. Moore - Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Référence A-738-903
ISBN-10 0762308699
ISBN-13 9780762308699
Format Relié
Pages 236

Livre d'occasion

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

de Arch G. Woodside et E. Moore

Édition 2002
Chez JAI Press Inc.
B Bon
Ancien livre de bibliothèque. Edition 2002.
RÉSUMÉ

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award."

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