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Constance H. McLaren et Bruce J. McLaren - E- Commerce: Business on the Internet
Référence A-770-340
ISBN-10 0538689188
ISBN-13 9780538689182
Format Broché
Pages 302

Livre d'occasion

E- Commerce: Business on the Internet

de Constance H. McLaren et Bruce J. McLaren

Édition 2000
Chez Course Technology Inc
B Bon
Edition 2000.
RÉSUMÉ

This book shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

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