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Melissa A. Schilling - Strategic Management of Technological Innovation
Référence B-333-453
ISBN-10 0071259422
ISBN-13 9780071259422
Format Broché
Pages 312

Livre d'occasion

Strategic Management of Technological Innovation

de Melissa A. Schilling

Édition 2nd Revised edition 2008
Chez McGraw Hill Higher Education
B Bon
Ancien livre de bibliothèque. Edition 2008.

Même livre, autres offres

  • B Bon
    2,60 VOIR
  • Ancien livre de bibliothèque. Traces de pliures sur la couverture. Edition 2008.
RÉSUMÉ

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

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