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Business Strategy: Asia Pacific Focus
Référence B-511-004
ISBN-10 0135258588
ISBN-13 9780135258583
Format Broché
Pages 637

Livre d'occasion

Business Strategy: Asia Pacific Focus

Édition 1 1997
Chez Pearson Ed Asia
B Bon
Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 1997.
RÉSUMÉ

This text seeks to explore the management process in the course of setting and executing business strategy. Five interrelated areas are explored sequentially and interactively: understanding strategy; deriving it from forces outside the firm; and from forces within the firm; formulating it; and implementing and controlling it. The scope is universal, but it also sets its specific focus on firms and countries in the booming Asia-Pacific areas, ie Japan, China, Hong Kong, South Korea, Singapore, Taiwan and beyond. In the chapters, conceptual and exemplary material are interwoven. The capstone is the cases all focused on the Asia-Pacific area, ranging through many countries, industries and facets of business strategy.

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